Black Sheep Restaurant is located on the corner of Moorabool and Brougham Streets in central Geelong, just a hop, skip and jump from the vibrant waterfront and theatre precinct. The restaurant is located within the historic wool store building which was built in 1872 and named after CJ Denny Lascelles. This beautiful bluestone building also houses the Lambys Bar and the National Wool Museum.

Geelong is a city synonymous with wool and the wool industry – sheep farming began here in 1835 and the first of many wool mills opened here in 1868. For many years the city was known as the “wool centre of the world”. At the National Wool Museum, you will discover why fleece from Australia's sheep has been the heart of our economy for 200 years. Since the arrival of sheep with the First Fleet in 1788, the wool industry has dominated our economy, our agriculture and our reputation as a quality wool-growing nation throughout the world. Two hundred years later, in 1988, the National Wool Museum was established as Australia’s only comprehensive museum of wool.